The mobile of the 21st century offers the latest features which include applications such as, global positioning system (GPS), audio playing, as well as digital camera capabilities. These applications have been used by more than 2.4 billion customers globally, which makes it the mostly used communication feature throughout the world.
Individuals of every age and from every background have embraced text messaging as being a convenient and cost-effective method of staying connected with friends, loved ones and acquaintances. Figures show that individuals are significantly email list more likely to open up and read a text message than emails and other kinds of electronic communication, which means that promotions presented in this manner are more likely to be opened and acted upon. Text message marketing for business has been around for several years now, especially at youth-friendly businesses like takeaway food joints, hip apparel retailers, as well as the nightclub scene.
A Comscore study shows that 25% of mobile users take part in no less than one (and up to 10) SMS marketing programs monthly. Text messaging is a fantastic approach to reach consumers with special offers, whether you've got their phone number or otherwise. Rather than coming through as a call, a message will show up on the mobile as a tiny note, just like a brief e-mail.