Digital products are also open to piracy as it’s hard to ensure people who purchase the product don’t share it with others for free. SERVICES You can also sell services as part of your eCommerce business model. Services could include content production, web development, research, marketing and even offline services such as cleaning and office management. Selling your services online can help to boost awareness of your business, and make handling payments easier than following more traditional offline processes.

For example, on marketplaces like Fiverr, you can hire people to help complete tasks and provide a service for your business: Screenshot Telemarketing list showing a gig on fiverr WHAT PRODUCT MODEL SHOULD YOU USE? Once you’ve decided on your product, you should also think about whether you’d like to focus on selling one particular product, a range of products, or cover a range of product categories.

SINGLE-PRODUCT BUSINESSES Single-product eCommerce businesses focus all their efforts on selling one flagship product. This can work really well for a business that’s new to market and wants to keep a narrow focus on driving sales in a specific niche. For example, Fly Pedals sell pedal adapters for bicycles to convert a road or mountain bike for casual riding: Screenshot showing fly pedals Focusing your eCommerce business on one product lets you concentrate on your target market and the problems your product solves.