Taobao supports live broadcast policy, and has two super-headed anchors, "Li Jiaqi" and "Weiya", who account for more than 80% of Taobao's sales. But these two people have their own companies and are building supply chains, so Taobao is actually at risk of loss. In order to make up for such risks, Taobao began to sign contracts and cooperation with "stars" who have the ability to carry goods. Among them, Liu Tao and Jing Tian's entry into Ali is the most obvious signal. How can ordinary stores get a share of the live broadcast? First of all, in addition to the independent APP of Taobao Live, the main entrance is the "Taobao Live" on the homepage column.

Here, the live broadcast room is recommended according to the algorithm. The right to appear in the live broadcast of the merchant will be based on Fax List the comprehensive evaluation of the store’s live broadcast-related data and operational data. The main influencing data are the main factors such as the live broadcast time, the number of live broadcasts, the number of interactions, the number of viewers, and the conversion volume, and the other is the store’s own transactions. amount, store rating, and whether or not to be penalized. The second industry will screen the live broadcast room from time to time based on the above data, so if you don’t have traffic imported from the outside, you need to adhere to the live broadcast + good store operation strategy.

Douyin The essence of Douyin is a centralized content distribution platform. Even if it is now vigorously broadcasting live broadcasts, it has not reduced the weight of content. The Douyin live broadcast actually started when the e-commerce live broadcast became popular, but at that time it was still a "show" routine, and the main source of income for the anchor was gifts and sound waves. To do a live broadcast on Douyin, you need to locate your account type first, which is particularly important in the Douyin ecosystem.