So, strictly speaking, it's not the flowers themselves that take the time to sell, but the feeling - a small fortune mixed with a sense of pleasure and quality. For another example, some time ago, keep founder wang ning declared to the outside special email list world that keep is not a fitness app, but a lifestyle brand, which puzzled many people. In fact, it is also answering the question: what exactly is my product meeting the needs of users? If keep is characterized as a fitness app, then it is just a tool, which is the definition of product orientation.
Trying to build keep into a lifestyle brand meets the needs of "cultivating self-discipline habits and building a healthy body", which is the definition of demand orientation. At this point, you may ask: spending a little time is a flower e-commerce business. Why do you have to emphasizes the needs of white-collar workers to treat themselves and pursue quality of life? Keep is just a fitness app, why call yourself a lifestyle brand? Do they make sense like that? Of course, this question is essentially asking: is it more important to define your business.
In a demand-oriented way (such as taking time to meet people's needs for a quality life) than to define your business in a product-oriented way (such as selling flowers) significant? My answer is yes. Because of demand orientation, at least it special email list can help you in the following two ways: 1. Effectively guide the marketing work if there is anything that "demand orientation" can bring you, i think its most important meaning is "effectively guiding your marketing efforts". When your business is oriented by user needs, then all the company's external activities can be carried out in this way.