Our research shows a strong correlation between a successful email program and a well-staffed email marketing team. When it comes to litmus' own emails, the bar is set high. Not only internally, but by you, the subscriber. As marketers, we use the power of email to educate prospects and customers about litmus and its tools, and ultimately get them to convert. But that's not all. We also want to continue to push the boundaries of what email can do, inspire the email community, and share best practices and innovative techniques that help you take your email to the next level. That's why, in 2019, we invested in our messaging team. Say hello to the litmus email marketing dream team. Find out what we're doing at

Litmus and get a glimpse of what you can expect from litmus' messaging program in 2019. Heather moran, director of email marketing hi all! I joined company mailing list litmus in january of this year as director of email marketing, where I am responsible for overall program performance, in addition to leading email strategy and overseeing execution. My job is to translate business goals into email programs that deliver relevance and value to our subscribers, and to identify opportunities to leverage email as a channel for our unique email-savvy subscriber base. Electronic. Prior to joining litmus,

I led and managed email marketing at companies such as gilt groupe and spanx. Marketing to marketers is no small task, and neither is email at a company that does. On top of that, three of us joined in the last few months. So for our team this year, I want us to focus on three success factors:create a solid infrastructure. Workflow is king, and as a newly formed team, I want to design a workflow process that maximizes the talent of each team member and creates efficiencies for us. In addition to workflow, another top infrastructure priority is ensuring that we measure the state of our program and report it in a way that is useful for understanding how we are delivering value to the 'business.