Which were also similar to each other. It is therefore Phone Number List clear that, paradoxically, the public has positively welcomed the choice to continue communicating as if COVID-19 and the resulting emergency situation have never upset the lives of consumers. How to deal with the new normal From here we can draw a final observation that could be useful to face future challenges and the return to normalcy. The brands, which Phone Number List have adopted a GO AHEAD approach, have been so successful because, thanks to their communication strategy, they have reassured their customers, continuing to express Phone Number List their brand essence and the aspects that most characterize them.
Adapting the message to current events has therefore certainly proved to be a plus for brands which, however, must not give up on transmitting their deepest and traditionally founding values. In conclusion, I believe that the analysis of advertising in the lockdown can also represent a great opportunity for the evolution of the entire industry, which can thus 'humanize' the adv and try to abandon the purely Phone Number List commercial logic. Only by making the right choices, tested and supported by insights.
Can brands find the most suitable Phone Number List personalities to tell their values and enhance their offer in a transparent and respectful way of the delicate situation we are experiencing, at the same time reaping long-term benefits in terms of brand equity . Turning a simple "visit" to our corporate or e-commerce website into a sale is what all digital marketing Phone Number List managers dream of. Here, then, are the tools to use to improve the convertion rate 18 Apr 2020 Annalisa Casali Any company, even if it doesn't operate online, has Phone Number List customers it targets, so it must have developed a marketing funnel. But what is it?