Finding your way to the first page on Google is the goal of every e-commerce site. Going all the way to number one is a dream, especially for smaller ecommerce businesses. With big players like Amazon, Walmart, and Target dominating search results pages, how do smaller e-commerce businesses start to top the list? With e-commerce SEO. Ecommerce SEO lays the foundation for a website to build a strong digital marketing strategy. If you're just getting started with a new website or looking to optimize your organic campaign growth, these tips will help accelerate your growth and improve your ability to reach the first page of your dreams. What is eCommerce SEO? Ecommerce Search Engine Optimization (SEO) is the process of generating organic traffic to your website from search engines like Google, Yahoo, and Bing. The primary goal of many SEO campaigns is to gain visibility in search engine results pages (SERPs). Portions highlighted in green are considered "organic" results. These listings appear under the Paid Ads section on Google search results pages. organic search results page Ecommerce SEO Tips website traffic. We all want it.

However, what we really need is traffic that converts. These 9 ecommerce SEO tips will help you discover a proven SEO approach and guide your success as you grow your visibility through effective ecommerce SEO. analyze competitor analysis keyword research site structure On-page SEO website performance mobile experience User Experience (UX) video 1. Analysis To understand how traffic affects your online sales, you must enable Enhanced Ecommerce Analytics tracking in Google Analytics. Enhanced Ecommerce Analytics Report Enhanced industry mailing list analytics provides advanced measurement of how users interact with products on your website. These insights provide information about customer shopping behavior while providing additional reporting capabilities such as: checkout behavior shopping behavior Product performance Sales Results Product listing performance Enhanced eCommerce opens up a world of data to help optimize your eCommerce website. Using the available information, you can gain a deeper understanding of: income Conversion rate

Transaction details Promotion and event success As you begin your ecommerce SEO journey, analyzing data will help you make informed, data-driven decisions about how to optimize your store. 2. Competitor Analysis Start by identifying a sample set of five domains that your ecommerce store competes with. If you're not sure who your main competitors are, you can use a tool like SEMRush or just search on Google. Do a heuristic evaluation - a usability check, noting what your competitors are doing right and where they are falling short. Pricing Audit - Document how your competitors are pricing your top products. Find out how often promotions and discounts are offered. Marketing Positioning - Pay attention to how your competitors position themselves in the market. Ask yourself what message and experience are they delivering? Use this information to help determine your position in the market. Reviews – Find as many reviews as possible about your competitors' businesses and the products they offer. Be sure to check on-site reviews as well as third-party review sites and social media networks.